Behind the Seedz
December 08, 2025
2025 Top Seedz Wrapped
Before the year comes to a close, we thought you’d like a peek at your 2025 snack highlights! Your support, your crunching, and your lo...
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Behind the Seedz
November 19, 2025
Embracing Change & Celebrating Growth
Kia Ora! Biggest Top Seed Moment: 2025 has been a year of growth and cracker innovation. The highlight? Launching our new rectangle cracker shape....
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Behind the Seedz
October 24, 2025
From the Turkey Trot to the Top Shelf
Kia Ora! What I'm Looking Forward To: November always feels like the start of the holiday season, and I have to say, Thanksgiving has become one o...
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In the News
October 22, 2025
Specialty Food Association Gold Award Finalist
We're excited to share that our Sea Salt Bake-At-Home Cracker Mix is a finalist in the 2026 Specialty Food Sofi Awards! The SOFI Awards celebrate ...
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October 07, 2025
Spiel The Wine
We recently welcomed Kevin LoVullo from Spiel the Wine to the Top Seedz factory for some fitting New Zealand wine and good conversation! In the fir...
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Behind the Seedz
September 30, 2025
Teeing Off, Taking Flight, and Trick-or-Treating Right
Kia Ora! What's Been Keeping Me Busy (Besides Crackers 😉) This month I teed off with my favorite grocery retailer, Wegmans, at their United Way...
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August 27, 2025
American Football Season is Here! 🏈
Kia Ora! Here in Buffalo, home of the Top Seedz facility, football isn’t just a sport, it’s a way of life. You can feel the energy of gameday every...
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News Features
August 11, 2025
From Kitchen Table to International Shelves: What Entrepreneurs Can Learn from Rebecca Brady’s Rise with Top Seedz
Starting a business in your kitchen isn’t just a storybook idea. It’s exactly how Rebecca Brady launched Top Seedz, the clean cracker company that ...
Read more: From Kitchen Table to International Shelves: What Entrepreneurs Can Learn from Rebecca Brady’s Rise with Top Seedz
In the News
August 04, 2025
Snacking trends: Functional benefits and healthier choices
Today’s snack food products prioritize healthier ingredients, functional properties and bold flavors to satisfy consumers who hunger for more than ...
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Behind the Seedz
August 01, 2025
From Bento Boxes to Dorm Rooms
Kia Ora! Back-to-school looks a little different this year. Instead of attempting to wake a teenager and hope she'll pack her own bento box, I’m se...
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In the News
July 31, 2025
New Offices: Cornerstone Community Federal Credit Union, Top Seedz, Highmark Health
Each year, Buffalo Business First honors the best in real estate, construction and development in Western New York.
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In the News
July 31, 2025
This CEO brought her passion from New Zealand to Japan to Buffalo
Rebecca Brady’s got passion. You can tell by the way she runs her company and by the way she lives her life.
Read more: This CEO brought her passion from New Zealand to Japan to Buffalo