Behind the Seeds
January 07, 2026
Learning, Growing, & Leading
Kia Ora! What’s Been Keeping Me Busy: I spent a week at a leadership program at Harvard University, which still feels a little surreal to type. It ...
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December 17, 2025
How a middle market manufacturer is embracing automation to support growth
Top Seedz is well into its automation journey—and the company has come a very long way in less than a decade evolving from a small business rent...
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Behind the Seeds
December 08, 2025
2025 Top Seedz Wrapped
Before the year comes to a close, we thought you’d like a peek at your 2025 snack highlights! Your support, your crunching, and your lo...
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Behind the Seeds
November 19, 2025
Embracing Change & Celebrating Growth
Kia Ora! Biggest Top Seed Moment: 2025 has been a year of growth and cracker innovation. The highlight? Launching our new rectangle cracker shape....
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Behind the Seeds
October 24, 2025
From the Turkey Trot to the Top Shelf
Kia Ora! What I'm Looking Forward To: November always feels like the start of the holiday season, and I have to say, Thanksgiving has become one o...
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In the News
October 22, 2025
Specialty Food Association Gold Award Finalist
We're excited to share that our Sea Salt Bake-At-Home Cracker Mix is a finalist in the 2026 Specialty Food Sofi Awards! The SOFI Awards celebrate ...
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October 07, 2025
Spiel The Wine
We recently welcomed Kevin LoVullo from Spiel the Wine to the Top Seedz factory for some fitting New Zealand wine and good conversation! In the fir...
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Behind the Seeds
September 30, 2025
Teeing Off, Taking Flight, and Trick-or-Treating Right
Kia Ora! What's Been Keeping Me Busy (Besides Crackers 😉) This month I teed off with my favorite grocery retailer, Wegmans, at their United Way...
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August 27, 2025
American Football Season is Here! 🏈
Kia Ora! Here in Buffalo, home of the Top Seedz facility, football isn’t just a sport, it’s a way of life. You can feel the energy of gameday every...
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News Features
August 11, 2025
From Kitchen Table to International Shelves: What Entrepreneurs Can Learn from Rebecca Brady’s Rise with Top Seedz
Starting a business in your kitchen isn’t just a storybook idea. It’s exactly how Rebecca Brady launched Top Seedz, the clean cracker company that ...
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In the News
August 04, 2025
Snacking trends: Functional benefits and healthier choices
Today’s snack food products prioritize healthier ingredients, functional properties and bold flavors to satisfy consumers who hunger for more than ...
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Behind the Seeds
August 01, 2025
From Bento Boxes to Dorm Rooms
Kia Ora! Back-to-school looks a little different this year. Instead of attempting to wake a teenager and hope she'll pack her own bento box, I’m se...
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