October 07, 2025
Spiel The Wine
We recently welcomed Kevin LoVullo from Spiel the Wine to the Top Seedz factory for some fitting New Zealand wine and good conversation! In the fir...
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September 30, 2025
Teeing Off, Taking Flight, and Trick-or-Treating Right
Kia Ora! What's Been Keeping Me Busy (Besides Crackers 😉) This month I teed off with my favorite grocery retailer, Wegmans, at their United Way...
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August 27, 2025
American Football Season is Here! 🏈
Kia Ora! Here in Buffalo, home of the Top Seedz facility, football isn’t just a sport, it’s a way of life. You can feel the energy of gameday every...
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News Features
August 11, 2025
From Kitchen Table to International Shelves: What Entrepreneurs Can Learn from Rebecca Brady’s Rise with Top Seedz
Starting a business in your kitchen isn’t just a storybook idea. It’s exactly how Rebecca Brady launched Top Seedz, the clean cracker company that ...
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In the News
August 04, 2025
Snacking trends: Functional benefits and healthier choices
Today’s snack food products prioritize healthier ingredients, functional properties and bold flavors to satisfy consumers who hunger for more than ...
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Behind the Seeds
August 01, 2025
From Bento Boxes to Dorm Rooms
Kia Ora! Back-to-school looks a little different this year. Instead of attempting to wake a teenager and hope she'll pack her own bento box, I’m se...
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In the News
July 31, 2025
New Offices: Cornerstone Community Federal Credit Union, Top Seedz, Highmark Health
Each year, Buffalo Business First honors the best in real estate, construction and development in Western New York.
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In the News
July 31, 2025
This CEO brought her passion from New Zealand to Japan to Buffalo
Rebecca Brady’s got passion. You can tell by the way she runs her company and by the way she lives her life.
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In the News
July 14, 2025
Winning in Better-for-You Food: The Top Seedz Playbook
Rebecca Brady shares how she turned an idea into a rapidly growing snack brand. Breaking down the strategy behind her growth.
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In the News
July 08, 2025
Vision Times What’s Hot at IDDBA 2025: Standout Trends and Brands in Dairy, Deli, and Bakery
This year’s International Dairy Deli Bakery Association (IDDBA) Show brought more than 10,000 food industry professionals to the Ernest N. Morial C...
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In the News
July 08, 2025
Fuel the crave: 2025’s essential flavour guide for product innovators
We’ve created a flavour-first roadmap for developers, marketers and product leads looking to build the next craveable hit - backed by real-world da...
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In the News
July 08, 2025
Crunch-Worthy Winners: Best Crackers, Chips, and Puffs of 2025
Celebrate the crunch with the best crackers, chips and puffs from Good Housekeeping’s 2025 Best Snack Awards! These top picks are perfect for sati...
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