Embracing Change & Celebrating Growth

Kia Ora! 

Biggest Top Seed Moment:

2025 has been a year of growth and cracker innovation. The highlight? Launching our new rectangle cracker shape. After months of tinkering, testing, and obsessing over clean edges, watching that first rectangle roll off the line felt like a proud-parent moment. All online customers now get the new shape, and after launch we listened, gathered feedback, and made a few tweaks to make it even better. Some folks miss the original organic shape, while others love the neatness and consistency it brings to everyday snacking. As Heraclitus said, “The only constant in life is change.

Fresh Out of the Oven:

With production of the new shape, our ovens have been busy.  So busy that we just added six new ovens to keep up with demand! More ovens means more crackers on their way to all of you! Keep an eye out for new oven names, or maybe another oven naming competition  👀

One of My Favorites (Right Now!): 

December is basically the Olympics of snacking, hosting, and holiday gifting — so my current favorite has to be our Bake-At-Home Mix. It’s my secret weapon for Christmas charcuterie boards and my go-to base for healthy holiday bark, a clean-ingredient dessert that feels festive without the sugar hangover. It’s like holiday cookies… if cookies were made of seeds and good decisions.

Your Friend, 

Rebecca