Behind the Seeds
July 16, 2026
Passport Stamps & Snack Chats
Kia Ora! What's Been Keeping Me Busy:I took one for the team this month and headed to the Caribbean for a trade show. Sounds pretty dreamy, right? ...
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Behind the Seeds
May 27, 2026
Booked, Busy & Crunchy
Kia Ora! What’s Been Keeping Me Busy:We recently visited our neighbors up north in Montreal for one of North America’s largest food innovation trad...
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Behind the Seeds
May 22, 2026
2026 Buffalo Startup Week
Top Seedz was proud to be part of Buffalo Startup Week 2026, a celebration of innovation, entrepreneurship, and the growing startup community in We...
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Behind the Seeds
April 30, 2026
From Squash Courts to Crackers
Kia Ora!What’s Been Keeping Me Busy:It’s been a busy (and fun) stretch over here. I recently spoke at Shelf Made Success: Founders Going Nat...
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Behind the Seeds
April 02, 2026
Back Home, Big Updates
Kia Ora!What’s Been Keeping Me Busy:I just got back to Buffalo from a trip home to New Zealand, and it was such a special visit. I was able to mix ...
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Behind the Seeds
March 02, 2026
Celebrating Women's History Month
Kia Ora! To celebrate Women’s History Month, we sat down with four incredible women on our team to hear their stories and their advice to young wom...
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Behind the Seeds
January 27, 2026
From Trade Shows to Big Wins
Kia Ora! What’s Been Keeping Me Busy: My daughter Jolie and I left snowy Buffalo and headed to sunny California to attend two trade shows, where we...
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Behind the Seeds
January 07, 2026
Learning, Growing, & Leading
Kia Ora! What’s Been Keeping Me Busy: I spent a week at a leadership program at Harvard University, which still feels a little surreal to type. It ...
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Behind the Seeds
December 08, 2025
2025 Top Seedz Wrapped
Before the year comes to a close, we thought you’d like a peek at your 2025 snack highlights! Your support, your crunching, and your lo...
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Behind the Seeds
November 19, 2025
Embracing Change & Celebrating Growth
Kia Ora! Biggest Top Seed Moment: 2025 has been a year of growth and cracker innovation. The highlight? Launching our new rectangle cracker shape....
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Behind the Seeds
October 24, 2025
From the Turkey Trot to the Top Shelf
Kia Ora! What I'm Looking Forward To: November always feels like the start of the holiday season, and I have to say, Thanksgiving has become one o...
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Behind the Seeds
September 30, 2025
Teeing Off, Taking Flight, and Trick-or-Treating Right
Kia Ora! What's Been Keeping Me Busy (Besides Crackers 😉) This month I teed off with my favorite grocery retailer, Wegmans, at their United Way...
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