Our New
Shape
Is Here!

Top Seedz New Cracker Shape!

18 months, countless tests and maybe a few existential crises later… our new shape is here! If you ordered early February you may have spotted a sneak peak of our new crackers, congrats — you were basically research and development! A true labor of love, we hope you love it as much as we do!

Behind the seeds of creating our new cracker shape!

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Top Seedz New Cracker Shape! Same great taste, recipe, and ingredients! Now consistent portions, size and more dippable!

FAQ: New Cracker Shape

Why the change?

While many loved our original shape's character, customer feedback showed demand for crackers better suited to entertaining, portion control, and dipping.

Are they still made in the same facility?

Yes, our crackers continue to be made at the same facility in Buffalo, NY, with our established quality controls and food safety standards. The new shape simply uses optimized equipment within our existing production environment to better serve our customer's growing demand while maintaining the high quality and consistency we love.

Can I still purchase the old cracker shape?

Our old cracker shape is no longer available. However, with our Bake-At-Home Cracker Mix, you can create your own Top Seedz crackers in any shape or thickness you prefer—thin, thick, irregular, or perfectly uniform!

Are they still gluten-free/vegan/nut-free?

Yes, absolutely! Our crackers are still gluten-free, vegan, and nut-free. The shape may be changing, but the quality and ingredients you love remain the same!

Is the new shape available online and in-store?

The new shape is available online and in select stores, with more locations coming soon!

Does this affect the nutritional content or ingredients?

Not at all - we've maintained the same recipe and ingredients. Only the shape has changed.

How many crackers now equal one serving?

Each serving of 6 Seed Crackers is six crackers, making tracking portions easier than varying sizes you’ve seen before. 
Each serving of Sea Salt Crackers is five crackers, making tracking portions easier than varying sizes you’ve seen before.

Will all flavors be available in the new shape?

Yes, we're rolling out the new shape across all of our crackers

Does the new shape affect the cracker's shelf life?

Our shelf life is staying at 120 days

Will the price change with the new shape?

No

Will they be packaged differently?

We've maintained our current packaging design to ensure your crackers arrive fresh and intact.

Will the package size/weight stay the same?

Yes

Are these made on different euipment than the originals?

While we've upgraded some equipment to meet the growing customer demand, they're made in the same facility with identical quality standards and the same team.